Activision Blizzard was subject to widespread critique following the release ofDiablo Immortaldue to the game’s surprisingly ambitious monetization scheme, which was set up to cost the player over $500,000 to fully max out their character in one go. Despite getting panned, however,Immortalhas fared exceedingly well and earned the publisher a very pretty penny in the couple of months that it’s been out.
In fact, sources now claim thatDiablo Immortalhas earned over $100 million in revenue on iOS and Android alone, entirely disregarding the money it has generated for Activision Blizzard on PC. These findings - albeit not particularly surprising - suggest that the publisher was right to set up the game’s monetization scheme the way it’s been presented, and may well inform its future investments, too.
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WhereasActivision Blizzard has been quiet aboutDiablo Immortalfollowing the slew of critique it’s been subjected to, these financial findings come from SensorTower, a marketing analysis website that’s been collecting data about the game since its launch. SensorTower’s findings suggest thatImmortal’s meteoric rise is second only toPokemon GO, which generated $100 million in just two weeks' time. By comparison, it tookDiablo Immortaleight weeks to do the same, with the third-fastest earner being Nintendo’sFire Emblem Heroesin 10 weeks' time.
This information suggests that the previous estimations ofDiablo Immortalmaking roughly $1 million per daywere very conservative indeed. Activision Blizzard’s new cash cow is, therefore, unlikely to change its monetization systems in a meaningful way, since the system seems to have worked out in the end. It’s unclear whether the critique directed atImmortalsince its release has affected its performance in a meaningful way, too.
While the game represents an incredible revenue stream for Activision Blizzard, it’s not without its fair share of issues. One of the more serious problems players have encountered so far isDiablo Immortal’s XP loss bug, which has led to the loss of millions upon millions of XP points for players. The company is, thankfully, aware of the problem, and has promised to award the lost XP to the affected players when the problem gets resolved.
DisregardingDiablo Immortal’s stellar financial performance, the franchise’s core fan base may be more intrigued by the prospect of a fully fledged mainlineDiablotitle, instead. Indeed,Diablo 4beta files have now been discoveredin the Battle.net game launcher, suggesting that the game’s beta testing phase may be further along than some have suspected. In the interim,Immortalis certainly doing rather well, despite all the criticism surrounding the game’s aggressive monetization systems.
Diablo Immortalis currently available on Android, iOS, and PC.
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